Hi, my name is Katelyn – former editor-in-chief of Women’s Health & Fitness magazine

– and I’m here to show Aussie health, fitness and wellness brands how to get published.

How to build a brand story people will listen to. How to generate cover-worthy pictures. How to use social media to your advantage. How to build relationships with editors.

How to stand out from the crowd.

 But first: my story.  

As a magazine editor, content creator, marketer, journalist, blogger & fitness enthusiast…

I was born and raised in country WA and knew I wanted to write from age five. Before I could even spell my own name, I’d make up stories and ask my Mum to write them down.

Now, I tell stories for a living.

I was lucky enough to land a job as an editorial assistant for Women’s Health and Fitness magazine immediately after graduating from my Master of Journalism course in 2015.

After just over a year, I was promoted to editor-in-chief.

And then the coffee requests started rolling in.

From athletes, models and trainers, to social media influencers, writers, business owners and wellness coaches, people wanted to know one thing: how do I get published? 

And for good reason! Although flourishing, the health and fitness industry in Australia (and world wide) is now saturated with talent.

You need a way to stand out from the crowd – and getting published in reputable health and fitness publications is that way.

So, before I suffered a caffeine-induced heart attack, Deadlift to Deadline was born.

This blog will provide you all the tricks, tips, advice and knowledge you need to get your product, idea or business the media coverage it needs – straight from the horses mouth (aka. the woman who once did the publishing).

OK – how about the Get Fit section of the blog?

I’d always been an avid gym junkie, so editing WH&F only intensified my love for the gym.

That said, I’d never had it easy.

Coming from an entire family who struggled to manage their weight, my body composition had always fluctuated. Like so many people, it impacted me both mentally and emotionally.

In 2017, I decided to lead by example, shedding ten kilos and competing in the bikini division of the WBFF. It showed me how lean I could be, but also how unhappy a restrictive diet made me.

To this day, I’ve never found a diet or training program that got me results and I could stick to. But I am always improving. 

The Get Fit section, then, is for pure love.

It’s a place to share all the latest and greatest stories in the health, fitness and beauty industry that I happen to stumble across. So perhaps we can find a middle ground together. 

I hope you enjoy <3

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